Google steps up patent fight with Apple – San Jose Mercury News
Google steps up patent fight with Apple – San Jose Mercury News.
Apple is again in the news, getting ready to sue Google indirectly. Apple and suing is starting to become a familiar trend. It seems apple in a ploy to continue its share in the application market is taking steps to prepare is case against Google using the current acquisition of Motorola as an excuse.
So far Google has steered clear of Apple in the legal battle ground and Apple has been side steeping it as well. Two titans dancing on the sidelines using smaller companies to test the waters reminds me of the cold war days when the super powers played the world like a chessboard. It doesn’t look like they want a direct confrontation drawing both in to a long costly battle, pinning Google on the open source side with Android, and Apple with iOS5 and iTunes store.
Patents are absurd in their technical umbrellas, but like most things in law it is the nuances that show ownership and market share. With technology evolving to a standardized form, it is hard to distinguish innovation from common sense. From mice to fingers on portable tablets, its hard to see how much of a game changer it is to jump from a computer to iPad.
Instead of investing millions of dollars in legal battles. Google should be smart. Continue its development of its mobile application, refine it search and ad revenue, and continue to fund project that better our search and storage of information. Apple is selling a product and a lifestyle, Google should be more concerned with creating a legacy that will last into the next century.
With Jobs out of the picture the future of Apple although bright is no longer determined by the strength and character of Jobs, instead it will have to depend again on its innovation that Jobs bought to the table. Google on the other hand has spread itself out far too much and lost track of its focus. In the end lawyers and courts were this dance will end. For the titans of Greek mythology they are too big to win.
